During a 2023 survey, 18.6 percent of responding app users stated that they remembered encountering reward video ads that prompted them to either buy something or watch an ad video to unlock a level or prize. The most popular ad type were instream ads that appeared in between a video but allowed skipping the ad after a few seconds, mentioned by 85.2 percent of respondents.
In-app advertising types encountered most often by app users worldwide as of May 2023
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DIW. (May 10, 2023). In-app advertising types encountered most often by app users worldwide as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW. "In-app advertising types encountered most often by app users worldwide as of May 2023." Chart. May 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW. (2023). In-app advertising types encountered most often by app users worldwide as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW. "In-app Advertising Types Encountered Most Often by App Users Worldwide as of May 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW, In-app advertising types encountered most often by app users worldwide as of May 2023 Statista, https://www.statista.com/statistics/1412247/in-app-ad-types/ (last visited December 22, 2024)
In-app advertising types encountered most often by app users worldwide as of May 2023 [Graph], DIW, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1412247/in-app-ad-types/
