During a 2023 survey, 18.6 percent of responding app users stated that they remembered encountering reward video ads that prompted them to either buy something or watch an ad video to unlock a level or prize. The most popular ad type were instream ads that appeared in between a video but allowed skipping the ad after a few seconds, mentioned by 85.2 percent of respondents.
In-app advertising types encountered most often by app users worldwide as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DIW. (May 10, 2023). In-app advertising types encountered most often by app users worldwide as of May 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW. "In-app advertising types encountered most often by app users worldwide as of May 2023." Chart. May 10, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW. (2023). In-app advertising types encountered most often by app users worldwide as of May 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW. "In-app Advertising Types Encountered Most Often by App Users Worldwide as of May 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1412247/in-app-ad-types/
DIW, In-app advertising types encountered most often by app users worldwide as of May 2023 Statista, https://www.statista.com/statistics/1412247/in-app-ad-types/ (last visited October 31, 2024)
In-app advertising types encountered most often by app users worldwide as of May 2023 [Graph], DIW, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1412247/in-app-ad-types/
