Frequency of online purchases of beauty products in the UK 2023

Published by
L. Yltävä,
May 2, 2024

In the United Kingdom (UK) in 2023, more than a third of online shoppers purchase beauty and health care products once every two or three months, while another third of respondents order once a month. Only around five percent of consumers place online orders for beauty items on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in the United Kingdom (UK) in 2023

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Release date

February 2024

Region

United Kingdom

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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Statistics on " Beauty and personal care e-commerce in the United Kingdom (UK) "

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Overview

5

Leading retailers

8

Online shoppers

7

Online traffic

8

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