In the second half of 2022, conversion rate (CR) of search advertising campaigns of games in the Apple App Store stood at 66.61 percent, which means that 61.61 percent of people who saw the ads clicked on it. The value was highest for entertainment apps, at 79.69 percent.
Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SplitMetrics. (September 4, 2023). Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics. "Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry." Chart. September 4, 2023. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics. (2023). Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics. "Conversion Rate of Search Advertising Campaigns in The Apple App Store Worldwide in 2nd Half 2022, by Industry." Statista, Statista Inc., 4 Sep 2023, https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics, Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry Statista, https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/ (last visited November 07, 2024)
Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry [Graph], SplitMetrics, September 4, 2023. [Online]. Available: https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/