In the second half of 2022, conversion rate (CR) of search advertising campaigns of games in the Apple App Store stood at 66.61 percent, which means that 61.61 percent of people who saw the ads clicked on it. The value was highest for entertainment apps, at 79.69 percent.
Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry
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Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry
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SplitMetrics. (September 4, 2023). Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics. "Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry." Chart. September 4, 2023. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics. (2023). Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics. "Conversion Rate of Search Advertising Campaigns in The Apple App Store Worldwide in 2nd Half 2022, by Industry." Statista, Statista Inc., 4 Sep 2023, https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
SplitMetrics, Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry Statista, https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/ (last visited May 14, 2025)
Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry [Graph], SplitMetrics, September 4, 2023. [Online]. Available: https://www.statista.com/statistics/1412216/apple-app-store-ads-conversion-rate/
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