Frequency of online purchases of beauty products in South East Asia 2022

Published by
L. Yltävä,
Feb 13, 2024
In 2022, the majority of online shoppers in South-East Asia stated that they buy beauty and health care products once a month, while only 30 percent place orders two or three times a month. Around 11 percent of respondents ordered these items on a weekly basis via the internet.

Frequency in which e-shoppers purchased beauty and health care products online in South East Asia in 2022

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Release date

March 2023

Region

Asia

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2022, and had it delivered.

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