According to a survey carried out in 2022, 35 percent of Brazilian respondents stated seeing, reading, or hearing a lot from brands communicating how environmentally friendly they are for packaged food and beverage products. Meanwhile, only five percent stated that they did not receive any brand communication on this matter at all.
How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022
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Share of respondents
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The question posed in the survey was: "Para cada um dos seguintes tipos de produtos, indique o quanto você já viu, leu ou ouviu marcas comunicando ou promovendo informações sobre o quanto elas são ecologicamente corretas".
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Akatu. (November 19, 2022). How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/
Akatu. "How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022." Chart. November 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/
Akatu. (2022). How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/
Akatu. "How Often Consumers Noticed Packaged Food and Beverage Brand Communication of Environmental Sustainability in Brazil in 2022." Statista, Statista Inc., 19 Nov 2022, https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/
Akatu, How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022 Statista, https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/ (last visited July 22, 2024)
How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022 [Graph], Akatu, November 19, 2022. [Online]. Available: https://www.statista.com/statistics/1412184/brands-environmental-friendliness-packaged-food-and-drinks-brazil/