Frequency of online purchases of beauty products in China 2022

Published by
L. Yltävä,
Feb 13, 2024
In 2022, Chinese online shoppers admitted that they purchase beauty and health care products at least once a year. Around 37 percent of consumers purchase beauty goods via the internet once a month, while 27 percent only do once every two or three months. Only around seven percent purchase beauty on a weekly basis through digital channels.

Frequency in which e-shoppers purchased beauty and health care products online in China in 2022

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Release date

March 2023

Region

China

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2022, and had it delivered.

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