Frequency of online purchases of beauty products in Europe 2023

Published by
L. Yltävä,
May 2, 2024

In 2023, European shoppers of health and beauty products gave insights on the frequency of their online purchases. Around one third of online shoppers, stated that they buy beauty products once a month via the internet, while roughly 34 percent only purchase these items once every two or three months. Only about five percent purchase beauty and health care goods on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in Europe in 2023

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Release date

February 2024

Region

Europe

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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Topics

Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
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