Global iOS app TTR in the Apple App Store 2021-2022

Published by Statista Research Department, Nov 1, 2023
In the third quarter of 2023, the tap-through rate (TTR) of search advertising campaigns in the Apple App Store stood at 5.54, which signifies that 5.45 percent of ad impressions resulted in taps. In the presented period, the TTR was highest in the fourth quarter of 2021, with 5.72 percent.

Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from 1st quarter 2021 to 3rd quarter 2022

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Release date

December 2022

Region

Worldwide

Survey time period

Q1 2021 to Q3 2022

Special properties

based on the analysis of approximately 398 million taps via SearchAds.com, wider industry metrics may vary

Supplementary notes

Tap through rate (TTR) indicates taps divided by impressions

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Topics

ASO - App Store OptimizationApp storesApple App StoreMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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