It was found that people who listened to the radio for at least two hours per day on weekdays or weekends in the United States, held 533 million conversations related to media and entertainment brands weekly. The most discussed brand category was food and dining, mentioned in 552 million conversations per week.
Weekly number of brand-related conversations held by heavy radio listeners in the United States between August 2022 and July 2023, by brand category
(in millions)
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MarketingCharts. (September 29, 2023). Weekly number of brand-related conversations held by heavy radio listeners in the United States between August 2022 and July 2023, by brand category (in millions) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1411911/number-brand-conversations-radio-listeners-usa/
MarketingCharts. "Weekly number of brand-related conversations held by heavy radio listeners in the United States between August 2022 and July 2023, by brand category (in millions)." Chart. September 29, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1411911/number-brand-conversations-radio-listeners-usa/
MarketingCharts. (2023). Weekly number of brand-related conversations held by heavy radio listeners in the United States between August 2022 and July 2023, by brand category (in millions). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1411911/number-brand-conversations-radio-listeners-usa/
MarketingCharts. "Weekly Number of Brand-related Conversations Held by Heavy Radio Listeners in The United States between August 2022 and July 2023, by Brand Category (in Millions)." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1411911/number-brand-conversations-radio-listeners-usa/
MarketingCharts, Weekly number of brand-related conversations held by heavy radio listeners in the United States between August 2022 and July 2023, by brand category (in millions) Statista, https://www.statista.com/statistics/1411911/number-brand-conversations-radio-listeners-usa/ (last visited October 02, 2024)
Weekly number of brand-related conversations held by heavy radio listeners in the United States between August 2022 and July 2023, by brand category (in millions) [Graph], MarketingCharts, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1411911/number-brand-conversations-radio-listeners-usa/