Roche invested over 17 billion U.S. dollars in advertising activities in 2022, making it the pharmaceutical company with the highest advertising spending among the presented 20 in the given year. Merck came second, having invested around five billion in promotional activities, while AstraZeneca rounded up the top three with 2.8 billion spent on this purpose.
Marketing spending of selected pharmaceutical companies worldwide in 2022
(in billion U.S. dollars)
*Advertising and product promotion costs/advertising and marketing expenses.
** Marketing and selling expense/sales and marketing expense.
*** Marketing and distribution/costs of product, marketing, and distribution rights.
Data was retrieved from financial reports of the companies presented.
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Statista. (August 30, 2023). Marketing spending of selected pharmaceutical companies worldwide in 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1411882/pharma-marketing-spend-worldwide/
Statista. "Marketing spending of selected pharmaceutical companies worldwide in 2022 (in billion U.S. dollars)." Chart. August 30, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1411882/pharma-marketing-spend-worldwide/
Statista. (2023). Marketing spending of selected pharmaceutical companies worldwide in 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1411882/pharma-marketing-spend-worldwide/
Statista. "Marketing Spending of Selected Pharmaceutical Companies Worldwide in 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1411882/pharma-marketing-spend-worldwide/
Statista, Marketing spending of selected pharmaceutical companies worldwide in 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1411882/pharma-marketing-spend-worldwide/ (last visited November 21, 2024)
Marketing spending of selected pharmaceutical companies worldwide in 2022 (in billion U.S. dollars) [Graph], Statista, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1411882/pharma-marketing-spend-worldwide/
