Purchase preference for beauty and care products SEA 2023, by country

Published by S. Ganbold, Sep 12, 2023
According to a 2023 survey conducted among Southeast Asian countries, over 30 percent of the respondents in Indonesia preferred to shop online for beauty and care products. However, in-store shopping was the most preferred way to shop for beauty and care products in all surveyed Southeast Asian countries as of 2023.

Preference to shop online or offline for beauty and care products in Southeast Asia in 2023, by selected country

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Release date

April 2023

Region

Asia

Survey time period

January 2023

Number of respondents

7,082 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you prefer to purchase beauty and care products online or in physical stores?"

Number of respondents:
Indonesia - 1,434;
Malaysia - 1,022;
the Philippines - 1,224;
Myanmar - 1,230;
and Vietnam- 1,140.

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