Leading information channels for care products SEA 2023, by country

Published by Statista Research Department, Sep 11, 2024
According to a 2023 survey conducted among Southeast Asian countries, digital campaigns and advertisements were the leading information channel for health, wellness, and care products in Indonesia, with over half of the respondents choosing the channel. In comparison, broadcast advertisements were the most popular information channel in Myanmar and Thailand as of January 2023.

Most popular information channels for health, wellness, and care products in Southeast Asia in 2023, by selected country

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Release date

April 2023

Region

Asia

Survey time period

January 2023

Number of respondents

7,082 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Where do you get the most information about health, wellness, and care products?"

Number of respondents:
Indonesia - 1,434
Malaysia - 1,022
Philippines - 1,224
Myanmar - 1,230
Vietnam- 1,140

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