According to a 2023 survey conducted among Southeast Asian countries, over 70 percent of the respondents in Malaysia purchased facial cleansers regularly. Sunscreen was also a popular skincare product among surveyed Malaysians, with over 44 percent of the respondents usually buying the product. In comparison, less than six percent of the respondents in Indonesia regularly bought sunscreen as of January 2023.
Share of consumers who purchase skincare products in Southeast Asia in 2023, by selected country and type
Characteristic
Indonesia
Malaysia
Philippines
Myanmar
Thailand
Vietnam
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Standard Insights. (April 5, 2023). Share of consumers who purchase skincare products in Southeast Asia in 2023, by selected country and type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1411783/sea-share-of-skincare-consumers-by-country-and-type/
Standard Insights. "Share of consumers who purchase skincare products in Southeast Asia in 2023, by selected country and type." Chart. April 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1411783/sea-share-of-skincare-consumers-by-country-and-type/
Standard Insights. (2023). Share of consumers who purchase skincare products in Southeast Asia in 2023, by selected country and type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1411783/sea-share-of-skincare-consumers-by-country-and-type/
Standard Insights. "Share of Consumers Who Purchase Skincare Products in Southeast Asia in 2023, by Selected Country and Type." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1411783/sea-share-of-skincare-consumers-by-country-and-type/
Standard Insights, Share of consumers who purchase skincare products in Southeast Asia in 2023, by selected country and type Statista, https://www.statista.com/statistics/1411783/sea-share-of-skincare-consumers-by-country-and-type/ (last visited July 22, 2024)
Share of consumers who purchase skincare products in Southeast Asia in 2023, by selected country and type [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1411783/sea-share-of-skincare-consumers-by-country-and-type/
