As of June 2023, Instagram feed posts were the most published type of content by creators in the United States, with 98.4 percent of content creators in the country reporting publishing these type of posts. Instagram Stories and Reels were also very popular and published by the majority of U.S. content creators. Overall, 89.6 percent of U.S. creators posted TikTok videos, and 68.9 published Facebook posts. Twitch streams were used by one-quarter of content creators in the U.S.
Types of sponsored content shared by creators in the United States as of June 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (August 28, 2023). Types of sponsored content shared by creators in the United States as of June 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1411730/sponsored-content-shared-creators-us-2023/
eMarketer. "Types of sponsored content shared by creators in the United States as of June 2023." Chart. August 28, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1411730/sponsored-content-shared-creators-us-2023/
eMarketer. (2023). Types of sponsored content shared by creators in the United States as of June 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1411730/sponsored-content-shared-creators-us-2023/
eMarketer. "Types of Sponsored Content Shared by Creators in The United States as of June 2023." Statista, Statista Inc., 28 Aug 2023, https://www.statista.com/statistics/1411730/sponsored-content-shared-creators-us-2023/
eMarketer, Types of sponsored content shared by creators in the United States as of June 2023 Statista, https://www.statista.com/statistics/1411730/sponsored-content-shared-creators-us-2023/ (last visited November 21, 2024)
Types of sponsored content shared by creators in the United States as of June 2023 [Graph], eMarketer, August 28, 2023. [Online]. Available: https://www.statista.com/statistics/1411730/sponsored-content-shared-creators-us-2023/