In 2022, global business-to-business (B2B) pharmacies invested in multiple digital commerce channels. Sales representatives were preferred by a share of 80 percent, with third-party distributors being invested in by 60 percent. Around 40 percent of pharmacies invested in customer service centers and phone or mail orders.
Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel
The survey included 4,102 responses from professionals in the field that hold a higher leadership role across North America, Latin America, Asia Pacific, Japan, and Europe.
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Salesforce.com. (September 1, 2023). Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1411578/digital-channels-b2b-pharmacies-invested-in-worldwide/
Salesforce.com. "Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel." Chart. September 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1411578/digital-channels-b2b-pharmacies-invested-in-worldwide/
Salesforce.com. (2023). Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1411578/digital-channels-b2b-pharmacies-invested-in-worldwide/
Salesforce.com. "Share of Business-to-business (B2b) Pharmacies' Investing in Digital Commerce Channels Worldwide in 2022, by Channel." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1411578/digital-channels-b2b-pharmacies-invested-in-worldwide/
Salesforce.com, Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel Statista, https://www.statista.com/statistics/1411578/digital-channels-b2b-pharmacies-invested-in-worldwide/ (last visited December 21, 2024)
Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel [Graph], Salesforce.com, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1411578/digital-channels-b2b-pharmacies-invested-in-worldwide/
