During an April 2024 survey carried out among retail and e-commerce advertising decision-makers from the United Kingdom (UK), 84 percent of respondents stated they planned to use Google Analytics 4 (GA4) after the phase-out of third-party cookies in Chrome in 2024. GA4 was ruled uncompliant with the European Union's General Data Protection Regulation (GDPR) in 2022.
Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023
among advertising decision-makers from retail and e-commerce
Method of interview
Online survey
Supplementary notes
The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Corvidae. (August 16, 2023). Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1411565/use-ga4-uk/
Corvidae. "Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023." Chart. August 16, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1411565/use-ga4-uk/
Corvidae. (2023). Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1411565/use-ga4-uk/
Corvidae. "Share of Advertising Decision-makers from The United Kingdom (Uk) Who Were Planning to Use Google Analytics 4 after The Phase-out of Third-party Cookies as of April 2023." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1411565/use-ga4-uk/
Corvidae, Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023 Statista, https://www.statista.com/statistics/1411565/use-ga4-uk/ (last visited December 30, 2024)
Share of advertising decision-makers from the United Kingdom (UK) who were planning to use Google Analytics 4 after the phase-out of third-party cookies as of April 2023 [Graph], Corvidae, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1411565/use-ga4-uk/
