A survey from 2023 found that around two in three video-on-demand payers worldwide would accept ads in exchange for a lower-cost TV or video streaming subscription. The countries with the highest shares of consumers who were willing to watch ads were Nigeria and India, while Norway and Switzerland were among the markets with the smallest acceptance rates.
Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country
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Kantar Ibope Media. (June 20, 2023). Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media. "Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country." Chart. June 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media. (2023). Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media. "Share of Video Streaming Consumers Accepting Ads If Tv or Streaming Subscriptions Were Cheaper Worldwide as of 2023, by Country." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media, Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country Statista, https://www.statista.com/statistics/1411500/accept-video-streaming-ads-cheap-subscription/ (last visited December 22, 2024)
Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country [Graph], Kantar Ibope Media, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1411500/accept-video-streaming-ads-cheap-subscription/
