According to a survey conducted in 2023, ad-free streaming services were the most preferred type of streaming and TV subscriptions in the U.S. among most of the ethnic groups, except for Asians. For example, half of Hispanics paid for video streaming services with no ads, while this was the case for 43 percent of white Americans. By comparison, ad-based streaming was the most used type of video subscriptions for Asians, with 38 percent of respondents paying for them.
Preferred type of video streaming and TV subscriptions in the United States in 2023, by ethnicity
Characteristic
African American or Black
Asian or South Asian
Caucasian or white
Hispanic or Latino
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InMobi. (August 1, 2023). Preferred type of video streaming and TV subscriptions in the United States in 2023, by ethnicity [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1411489/streaming-tv-subscription-preferences-united-states-ethnicity/
InMobi. "Preferred type of video streaming and TV subscriptions in the United States in 2023, by ethnicity." Chart. August 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1411489/streaming-tv-subscription-preferences-united-states-ethnicity/
InMobi. (2023). Preferred type of video streaming and TV subscriptions in the United States in 2023, by ethnicity. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1411489/streaming-tv-subscription-preferences-united-states-ethnicity/
InMobi. "Preferred Type of Video Streaming and Tv Subscriptions in The United States in 2023, by Ethnicity." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1411489/streaming-tv-subscription-preferences-united-states-ethnicity/
InMobi, Preferred type of video streaming and TV subscriptions in the United States in 2023, by ethnicity Statista, https://www.statista.com/statistics/1411489/streaming-tv-subscription-preferences-united-states-ethnicity/ (last visited August 25, 2024)
Preferred type of video streaming and TV subscriptions in the United States in 2023, by ethnicity [Graph], InMobi, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1411489/streaming-tv-subscription-preferences-united-states-ethnicity/