Car safety star rating's influence on buying decisions in India 2023

Published by
Shangliao Sun,
Dec 18, 2023
As the Bharat New Car Assessment Programme (Bharat NCAP) is being rolled out by Government of India to address safety concerns, consumers were asked if they would like to know the safety star ratings of the cars while buying them. As per the results of survey conducted in 2023, 72 percent of the respondents stated that safety car ratings were a must have, and four percent of the respondents said that it didn't matter to them.

Influence of car safety star ratings on purchasing decisions in India as of August 2023

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Release date

September 2023

Region

India

Survey time period

August 28, 2023

Number of respondents

12,240 respondents

Method of interview

Online survey

Supplementary notes

Respondents were asked the following question: “Government of India is launching a car crash testing program BNCAP which will provide a safety star rating to cars. If you plan to buy a car in the next 3 years, would you want to know the safety star ratings of different cars? "
The source does not specify the date of the survey.
The survey had multiple questions and received over 24,000 responses with 68% of the respondents being men and 32% being women.
The distribution of tier 1 and tier 2 was 45% and 22% respectively and 22% of respondents belong to tier 3, 4 and rural districts.

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