Consumers' trust in information sources in the U.S. 2023
During a February 2023 survey, a slight majority of U.S. adults said that they trust reviews from other users or customers of a product or service either a great deal (10 percent) or a little (42 percent). Around 30 percent of respondents trusted TV advertising. Influencers generated the highest level of distrust, with nearly half of the respondents suspicious of them.
