During a survey, 54 percent of responding marketers from the United States stated they were planning to increase their use of contextual data in 2023. On the other hand, three percent were expecting to decrease it.
Change in contextual data use among marketers in the United States in 2023
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Share of respondents
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Expert(s) (Steph Sardi/Connatix). (August 31, 2023). Change in contextual data use among marketers in the United States in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1411208/change-contextual-data-use-usa/
Expert(s) (Steph Sardi/Connatix). "Change in contextual data use among marketers in the United States in 2023." Chart. August 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1411208/change-contextual-data-use-usa/
Expert(s) (Steph Sardi/Connatix). (2023). Change in contextual data use among marketers in the United States in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1411208/change-contextual-data-use-usa/
Expert(s) (Steph Sardi/Connatix). "Change in Contextual Data Use among Marketers in The United States in 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1411208/change-contextual-data-use-usa/
Expert(s) (Steph Sardi/Connatix), Change in contextual data use among marketers in the United States in 2023 Statista, https://www.statista.com/statistics/1411208/change-contextual-data-use-usa/ (last visited August 24, 2024)
Change in contextual data use among marketers in the United States in 2023 [Graph], Expert(s) (Steph Sardi/Connatix), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1411208/change-contextual-data-use-usa/