Around eight out of 10 consumers interviewed in a 2023 global survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 64 percent of respondents stated that ads based on location data are creepy.
Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023
Respondents located in Australia, Belgium, Denmark, France, Germany, Japan, Luxembourg, the Netherlands, New Zealand, Republic of Ireland, Spain, Sweden, the United Kingdom, and the United States.
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MarketingCharts. (February 9, 2024). Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts. "Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023." Chart. February 9, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts. (2024). Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts. "Consumer Perceptions on Targeted Advertisements and Personalized Content Worldwide as of November 2023." Statista, Statista Inc., 9 Feb 2024, https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
MarketingCharts, Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023 Statista, https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/ (last visited December 18, 2024)
Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023 [Graph], MarketingCharts, February 9, 2024. [Online]. Available: https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
