In December 2023, Facebook was by far the social media platform that directed the most traffic to third-party website links in Colombia, with more than 65 percent of the referrals. Instagram and Pinterest followed, each providing around 7.67 percent and 5.22 percent of the traffic. Other networks generated smaller shares, such as YouTube with 3.51 percent of social media referral traffic, and Twitter, with 2.29 percent of clicks.
Web traffic referrals from social media platforms in Colombia as of December 2023
web traffic arriving on third-party websites via clicks or taps on links published on social media platforms (via any device)
Supplementary notes
Shares do not include traffic from messenger platforms. Data are only available for a selection of platforms, and percentages reflect available platforms only.
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Web traffic referrals from social media platforms in Colombia as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal, und We Are Social, und Meltwater. "Web traffic referrals from social media platforms in Colombia as of December 2023." Chart. February 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal, We Are Social, Meltwater. (2024). Web traffic referrals from social media platforms in Colombia as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal, and We Are Social, and Meltwater. "Web Traffic Referrals from Social Media Platforms in Colombia as of December 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal & We Are Social & Meltwater, Web traffic referrals from social media platforms in Colombia as of December 2023 Statista, https://www.statista.com/statistics/1411086/social-media-web-traffic-referrals-colombia/ (last visited December 21, 2024)
Web traffic referrals from social media platforms in Colombia as of December 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1411086/social-media-web-traffic-referrals-colombia/
