Brand qualities most wanted by millennials worldwide 2023

Published by
Julia Faria,
Sep 5, 2023
Around five out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over 40 percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only 18 percent of millennials valued brands for being traditional.

Most wanted qualities in brands according to millennials worldwide in 2023

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Release date

August 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

81,921 respondents

Age group

27-40 years

Special properties

in 52 markets

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Statistics on " Brands in Canada "

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Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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* For commercial use only

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