Preference for cellphones with free and ad-supported apps in Brazil 2022-2023

Published by
J. G. Navarro,
Jul 1, 2024

In 2023, around 86 percent of cellphone users surveyed in Brazil said they were more or very likely to prefer cellphones with free apps containing targeted advertising instead of a model with ad-free, paid apps. A year earlier, the share stood at 87 percent. According to the same study, 63 percent of internet users in Brazil preferred to consume free online services and content with targeted ads in 2023.

Percentage of internet users preferring cellphones with free targeted ad-supported apps in Brazil in 2022 and 2023

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Release date

May 2023

Region

Brazil

Survey time period

2022 and 2023

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023. In 2022, there were 1,000 respondents.

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Overview

7

Leading brands

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Demographics

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User behavior

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User experience

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