J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIn 2023, around 86 percent of cellphone users surveyed in Brazil said they were more or very likely to prefer cellphones with free apps containing targeted advertising instead of a model with ad-free, paid apps. A year earlier, the share stood at 87 percent. According to the same study, 63 percent of internet users in Brazil preferred to consume free online services and content with targeted ads in 2023.
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Overview
Leading brands
Demographics
User behavior
User experience
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.