In 2023, nearly one in five global consumers researched online before buying medication prescribed by their doctors or healthcare providers. These online channels included mobile apps, websites of medication retailers, and aggregators. In the United Arab Emirates, about 28 percent of consumers preferred to research online before purchasing prescribed medication, making it the region with the highest share. In Europe, only 12 percent of respondents did the same.
Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region
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YouGov. (August 14, 2023). Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov. "Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region." Chart. August 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov. (2023). Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov. "Consumers Researching Prescribed Medication on Mobile Apps or Medication Retailer Websites before Purchasing Worldwide in 2023, by Region." Statista, Statista Inc., 14 Aug 2023, https://www.statista.com/statistics/1410524/online-research-prescribed-medication-worldwide/
YouGov, Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region Statista, https://www.statista.com/statistics/1410524/online-research-prescribed-medication-worldwide/ (last visited August 24, 2024)
Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region [Graph], YouGov, August 14, 2023. [Online]. Available: https://www.statista.com/statistics/1410524/online-research-prescribed-medication-worldwide/