Brazil: appeal of free, ad-supported online services 2023 | Statista

In 2023, around 63 percent of internet users surveyed in Brazil said they preferred to consume free online services and content with targeted ads. A year earlier, the share stood at 61 percent. According to the same study, 75 percent of online consumers in Brazil found digital ads helpful in their purchase journey in 2023.

Percentage of internet users preferring free, targeted ad-supported online services over paid ones in Brazil in 2022 and 2023

Download

Source

Show detailed source information?

Register for free

Already a member?

Sources

Use Ask Statista Research Service

Release date

May 2023

More information

Region

Brazil

Survey time period

2022 and 2023

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023. In 2022, there were 1,000 respondents.

Citation formats

Other statistics on the topic
Digital advertising in Brazil

Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)

Advertising

Digital advertising spending worldwide 2021-2027

Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in May 2023 (in U.S. dollars)

Advertising

Brazil: GoogleAds CPC 2023, by industry

Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Latin America and the Caribbean in May 2023 (in U.S. dollars)

Advertising

GoogleAds CPC in Latin America & the Caribbean 2023, by country

Distribution of digital advertising spending in Brazil in 2023, by purchase model

Advertising

Distribution of digital advertising spending in Brazil 2023, by purchase model

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Brazil "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Digital advertising in Brazil

Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

7

Further Content: You might find this interesting as well

Topics

Digital advertising in Poland

Internet usage in Poland

Digital advertising in the Nordics

Digital advertising in Russia

Digital services in Poland

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how Statista can support your business.