As of June 2023, almost three-quarters (or 73 percent) of companies surveyed in Brazil reported being very satisfied with data clean rooms as a response to third-party cookie deprecation. Nearly two-thirds (65 percent) said the same about customer data platforms. According to the same study, Brazil's most-used technologies in response to cookie deprecation were data management platforms and identity solutions.
Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023
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IAB Brasil. (June 27, 2023). Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1410365/satisfaction-technologies-cookie-deprecation-brazil/
IAB Brasil. "Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023." Chart. June 27, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1410365/satisfaction-technologies-cookie-deprecation-brazil/
IAB Brasil. (2023). Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1410365/satisfaction-technologies-cookie-deprecation-brazil/
IAB Brasil. "Level of Satisfaction with Selected Technologies Used in Response to Third-party Cookie Deprecation in Brazil as of June 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1410365/satisfaction-technologies-cookie-deprecation-brazil/
IAB Brasil, Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023 Statista, https://www.statista.com/statistics/1410365/satisfaction-technologies-cookie-deprecation-brazil/ (last visited December 03, 2024)
Level of satisfaction with selected technologies used in response to third-party cookie deprecation in Brazil as of June 2023 [Graph], IAB Brasil, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1410365/satisfaction-technologies-cookie-deprecation-brazil/
