In the fourth quarter of the fiscal year 2023 (November 2023 to January 2024), advertising revenue generated by Walmart increased by 33 percent compared to the result reported in the fourth quarter of 2022. Walmart's ad platform Walmart Connect recorded a 22 percent increase of revenue.
Change in Walmart advertising revenue worldwide from 2nd to 4th quarter 2023, by division
Characteristic
May to July 2023
August to October 2023
November 2023 to January 2024
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Walmart. (February 14, 2024). Change in Walmart advertising revenue worldwide from 2nd to 4th quarter 2023, by division [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1410254/walmart-advertising-revenue-growth/
Walmart. "Change in Walmart advertising revenue worldwide from 2nd to 4th quarter 2023, by division." Chart. February 14, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1410254/walmart-advertising-revenue-growth/
Walmart. (2024). Change in Walmart advertising revenue worldwide from 2nd to 4th quarter 2023, by division. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1410254/walmart-advertising-revenue-growth/
Walmart. "Change in Walmart Advertising Revenue Worldwide from 2nd to 4th Quarter 2023, by Division." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1410254/walmart-advertising-revenue-growth/
Walmart, Change in Walmart advertising revenue worldwide from 2nd to 4th quarter 2023, by division Statista, https://www.statista.com/statistics/1410254/walmart-advertising-revenue-growth/ (last visited August 24, 2024)
Change in Walmart advertising revenue worldwide from 2nd to 4th quarter 2023, by division [Graph], Walmart, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1410254/walmart-advertising-revenue-growth/