Unsurpisingly, younger consumers were more acquainted with online shopping and, as such, more likely to want to buy online. According to a survey conducted in mid-2023, about a third of Gen Z and millennials in Belgium said they preferred to shop mostly online for goods. In contrast, only 14 percent of Belgian baby boomers felt the same, demonstrating a stronger preference for shopping in physical stores.
Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* In total, 19,293 consumers across 18 countries participated in the survey.
The sample size includes a minimum of 1,000 respondents in each of the 18 markets analyzed.
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Klarna. (August 30, 2023). Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1410211/mostly-online-vs-offline-shopping-belgium-by-generation/
Klarna. "Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation." Chart. August 30, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1410211/mostly-online-vs-offline-shopping-belgium-by-generation/
Klarna. (2023). Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1410211/mostly-online-vs-offline-shopping-belgium-by-generation/
Klarna. "Share of Consumers That Would Prefer to Shop Mostly Online or Mostly In-store in Belgium in 2023, by Generation." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1410211/mostly-online-vs-offline-shopping-belgium-by-generation/
Klarna, Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation Statista, https://www.statista.com/statistics/1410211/mostly-online-vs-offline-shopping-belgium-by-generation/ (last visited December 21, 2024)
Share of consumers that would prefer to shop mostly online or mostly in-store in Belgium in 2023, by generation [Graph], Klarna, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1410211/mostly-online-vs-offline-shopping-belgium-by-generation/
