Important website product details for purchasing OTC health products online U.S. 2023
In the United States in 2023, online consumers of over-the-counter (OTC) health products reflected on what the most important product details were on websites. More than half, 51 percent, agreed that written reviews were vital for them to consider purchasing OTC health products online. The two other most highly valued product details on websites were comparisons to similar products, with 48 percent, and ingredient or nutritional information, at 45 percent. Other product details that consumers focus on when purchasing health products online were review stars, photos, videos, and product measurements.