In the United States in 2023, online consumers of over-the-counter (OTC) health products reflected on what the most important product details were on websites. More than half, 51 percent, agreed that written reviews were vital for them to consider purchasing OTC health products online. The two other most highly valued product details on websites were comparisons to similar products, with 48 percent, and ingredient or nutritional information, at 45 percent. Other product details that consumers focus on when purchasing health products online were review stars, photos, videos, and product measurements.
Most important website product details when deciding to purchase over-the-counter health products online in the United States in 2023
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Tinuiti. (August 31, 2023). Most important website product details when deciding to purchase over-the-counter health products online in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1410207/important-website-product-details-health-us/
Tinuiti. "Most important website product details when deciding to purchase over-the-counter health products online in the United States in 2023." Chart. August 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1410207/important-website-product-details-health-us/
Tinuiti. (2023). Most important website product details when deciding to purchase over-the-counter health products online in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1410207/important-website-product-details-health-us/
Tinuiti. "Most Important Website Product Details When Deciding to Purchase Over-the-counter Health Products Online in The United States in 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1410207/important-website-product-details-health-us/
Tinuiti, Most important website product details when deciding to purchase over-the-counter health products online in the United States in 2023 Statista, https://www.statista.com/statistics/1410207/important-website-product-details-health-us/ (last visited December 21, 2024)
Most important website product details when deciding to purchase over-the-counter health products online in the United States in 2023 [Graph], Tinuiti, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1410207/important-website-product-details-health-us/
