A 2022 survey revealed that shoppers in the United States aged 18 to 34 were most likely to use online coupons, with 48 percent of respondents reporting this purchase habit. In comparison, 32 percent of shoppers aged 55 or older reported online coupon usage.
Share of shoppers using online coupons in the United States in 2022, by age group
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Share of respondents
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Coupon Science. (July 6, 2023). Share of shoppers using online coupons in the United States in 2022, by age group [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science. "Share of shoppers using online coupons in the United States in 2022, by age group." Chart. July 6, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science. (2023). Share of shoppers using online coupons in the United States in 2022, by age group. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science. "Share of Shoppers Using Online Coupons in The United States in 2022, by Age Group." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/
Coupon Science, Share of shoppers using online coupons in the United States in 2022, by age group Statista, https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/ (last visited July 03, 2024)
Share of shoppers using online coupons in the United States in 2022, by age group [Graph], Coupon Science, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1410203/online-coupon-users-share-age-group-us/