In 2023, around three in ten global consumers preferred to search for luxury items via online marketplaces. One in five respondents used brand websites, and roughly 19 percent admitted to preferring search engines to find luxury products.
Leading online sources for luxury product search worldwide in 2023
The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading online sources for luxury product search worldwide in 2023 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce. "Leading online sources for luxury product search worldwide in 2023." Chart. June 27, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce. (2023). Leading online sources for luxury product search worldwide in 2023. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce. "Leading Online Sources for Luxury Product Search Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce, Leading online sources for luxury product search worldwide in 2023 Statista, https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/ (last visited November 17, 2024)
Leading online sources for luxury product search worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/