In 2023, around three in ten global consumers preferred to search for luxury items via online marketplaces. One in five respondents used brand websites, and roughly 19 percent admitted to preferring search engines to find luxury products.
Leading online sources for luxury product search worldwide in 2023
Characteristic
Share of respondents
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The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading online sources for luxury product search worldwide in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce. "Leading online sources for luxury product search worldwide in 2023." Chart. June 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce. (2023). Leading online sources for luxury product search worldwide in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce. "Leading Online Sources for Luxury Product Search Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/
Wunderman Thompson Commerce, Leading online sources for luxury product search worldwide in 2023 Statista, https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/ (last visited August 24, 2024)
Leading online sources for luxury product search worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1410160/luxury-product-sources-online-searches/