As of March 2023, McDonalds was ranked as the number one quick service restaurant (QSR) brand in Australia in terms of its brand index score, with a score of 35.7. KFC and Subway took second and third place, with scores of 34.9 and 32.7, respectively. Australia's quick service restaurants were ranked based on their YouGov BrandIndex Consideration score.
Leading quick service restaurant brands in Australia as of March 2023, by index score
Characteristic
Brand index score
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scores are representative of the general population of adults
Supplementary notes
YouGov Australia QSR Rankings 2023 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score which asks consumers: 'When you are in the market next to eat/drink at a casual dining and beverage outlet, from which of the following brands would you consider?'
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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YouGov. (May 10, 2023). Leading quick service restaurant brands in Australia as of March 2023, by index score [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov. "Leading quick service restaurant brands in Australia as of March 2023, by index score." Chart. May 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov. (2023). Leading quick service restaurant brands in Australia as of March 2023, by index score. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov. "Leading Quick Service Restaurant Brands in Australia as of March 2023, by Index Score." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov, Leading quick service restaurant brands in Australia as of March 2023, by index score Statista, https://www.statista.com/statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/ (last visited July 22, 2024)
Leading quick service restaurant brands in Australia as of March 2023, by index score [Graph], YouGov, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/