Leading QSR brands Australia 2024, by index score

Published by Statista Research Department, Oct 21, 2024

As of May 2024, McDonalds was ranked as the number one quick service restaurant (QSR) brand in Australia in terms of its brand index score, with a score of 53.6. KFC and Hungry Jack's took second and third place, with scores of 46.9 and 34.6, respectively. Australia's quick service restaurants were ranked based on their YouGov BrandIndex Consideration score.

Leading quick service restaurant brands in Australia as of May 2024, by index score

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Release date

August 2024

Region

Australia

Survey time period

May 8, 2023 to May 7, 2024

Age group

18 years and older

Special properties

scores are representative of the general population of adults

Supplementary notes

YouGov Australia QSR Rankings 2024 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score which asks consumers: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?”.

Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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Topics

Fast food restaurants in AustraliaFast food restaurants in the U.S. Fast food restaurants in the United KingdomOnline food delivery in the U.S.Fast food brands in the U.S.
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