According to a survey from Rakuten Insight conducted in June 2023, Agoda was the most popular online travel agency in Malaysia, Thailand, Singapore, Hong Kong, and the Philippines. Booking.com was another popular online travel agency, with 72 and 61 percent of the respondents in Taiwan and Vietnam, respectively, having used it before as of June 2023.
Most used online travel agencies in Asia as of June 2023, by country or territory
Original question "Which of these online travel agencies have you used before? (choose all answers that apply)"
Figures have been rounded.
Number of respondents by country:
China: 3,633;
Hong Kong: 2,891;
Indonesia: 6,055;
India: 16,741;
Japan: 535;
South Korea: 3,817;
Malaysia: 8,718;
the Philippines: 4,860;
Singapore: 5,215;
Thailand: 10,685;
Taiwan: 8,655;
and Vietnam: 1,796.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Most used online travel agencies in Asia as of June 2023, by country or territory [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight. "Most used online travel agencies in Asia as of June 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight. (2023). Most used online travel agencies in Asia as of June 2023, by country or territory. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight. "Most Used Online Travel Agencies in Asia as of June 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
Rakuten Insight, Most used online travel agencies in Asia as of June 2023, by country or territory Statista, https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/ (last visited December 22, 2024)
Most used online travel agencies in Asia as of June 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1410006/asia-most-used-online-travel-agencies-by-country/
