According to a survey from Rakuten Insight conducted in June 2023, 39 percent of online travel agency users in India used it to book package holidays. In comparison, 17 percent of online travel agency users in Thailand and Singapore have booked package holidays using the service as of June 2023.
Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory
Original question "What did you use an online travel agency for? (choose all answers that apply)?"
Figures have been rounded.
Number of respondents by country:
China: 3,633;
Hong Kong: 2,891;
Indonesia: 6,055;
India: 16,741;
Japan: 535;
South Korea: 3,817;
Malaysia: 8,718;
the Philippines: 4,860;
Singapore: 5,215;
Thailand: 10,685;
Taiwan: 8,655;
and Vietnam: 1,796.
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Rakuten Insight. (August 2, 2023). Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight. "Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight. (2023). Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight. "Share of Online Travel Agency Users Who Have Booked Package Holidays in Asia as of June 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight, Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory Statista, https://www.statista.com/statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/ (last visited December 21, 2024)
Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
