In January 2024, the mean cost-per-click (CPC) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at 0.16 euros. The median CPM amounted to 0.11 euros.
Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024
(in euros)
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Sotrender. (February 19, 2024). Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender. "Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros)." Chart. February 19, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender. (2024). Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender. "Meta Advertising Cost-per-click (Cpc) in Europe from August 2022 to January 2024 (in Euros)." Statista, Statista Inc., 19 Feb 2024, https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender, Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros) Statista, https://www.statista.com/statistics/1409918/meta-cpc-europe/ (last visited November 21, 2024)
Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros) [Graph], Sotrender, February 19, 2024. [Online]. Available: https://www.statista.com/statistics/1409918/meta-cpc-europe/