Meta advertising CPC in Europe 2022-2024
In January 2024, the mean cost-per-click (CPC) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at 0.16 euros. The median CPM amounted to 0.11 euros.
Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros)
Source
In cooperation with
Release date
February 2024
More information
Region
Europe
Survey time period
August 2022 to January 2024
Special properties
only ads billed in euros
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Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Sotrender. (February 19, 2024). Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender. "Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros)." Chart. February 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender. (2024). Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender. "Meta Advertising Cost-per-click (Cpc) in Europe from August 2022 to January 2024 (in Euros)." Statista, Statista Inc., 19 Feb 2024, https://www.statista.com/statistics/1409918/meta-cpc-europe/
Sotrender, Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros) Statista, https://www.statista.com/statistics/1409918/meta-cpc-europe/ (last visited December 21, 2024)
Meta advertising cost-per-click (CPC) in Europe from August 2022 to January 2024 (in euros) [Graph], Sotrender, February 19, 2024. [Online]. Available: https://www.statista.com/statistics/1409918/meta-cpc-europe/