Share of online fashion shoppers in Finland 2020-2022, by gender

Published by
L. Yltävä,
Aug 31, 2023
In Finland, women purchase more clothes, sportswear, shoes, or accessories online than men. According to a 2022 survey, around two in five women bought fashion via the internet, compared to roughly 27 percent of men. That year, a total of 34 percent of Finnish online shoppers reported buying fashion through online platforms.

Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender

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Release date

August 2023

Region

Finland

Survey time period

2020 to 2022

Special properties

consumers who purchased clothes, sports clothes, shoes or accesories during the past three months

Supplementary notes

The date of release is the date of access.

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Statistics on " Fashion e-commerce in the Nordics "

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Overview

5

Sweden

7

Denmark

7

Norway

6

Finland

7

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesSecond-hand e-commerce in the NordicsOnline marketplaces in the NordicsE-commerce in the Nordics
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