Share of organic vs. paid interactions among brands on Instagram in Spain 2021-2022

Published by
Michele Majidi,
Mar 22, 2024
According to data extracted from brands active on social media in Spain, 79 percent of their interactions on Instagram in 2022 were organic, while 21 percent were paid. This marked a slight decrease from the share of organic likes a year prior, which amounted to 81 percent.

Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022

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Release date

May 2023

Region

Spain

Survey time period

2021 and 2022

Special properties

among 910 relevant brands active on social media

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