According to data extracted from brands active on social media in Spain, 79 percent of their interactions on Instagram in 2022 were organic, while 21 percent were paid. This marked a slight decrease from the share of organic likes a year prior, which amounted to 81 percent.
Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022
Characteristic
Organic likes
Paid likes
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IAB Spain. (May 10, 2023). Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1409799/organic-paid-interactions-brands-instagram-spain/
IAB Spain. "Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022." Chart. May 10, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1409799/organic-paid-interactions-brands-instagram-spain/
IAB Spain. (2023). Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1409799/organic-paid-interactions-brands-instagram-spain/
IAB Spain. "Share of Organic Vs. Paid Interactions among Brands on Instagram in Spain in 2021 and 2022." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1409799/organic-paid-interactions-brands-instagram-spain/
IAB Spain, Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022 Statista, https://www.statista.com/statistics/1409799/organic-paid-interactions-brands-instagram-spain/ (last visited August 24, 2024)
Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1409799/organic-paid-interactions-brands-instagram-spain/