Share of online fashion shoppers in Finland 2020-2022

Published by
L. Yltävä,
Aug 31, 2023
In 2022, around one-third of Finnish online shoppers purchased clothes, sportswear, shoes or accessories. This was an increase of five percentage points compared to 2020 when around 29 percent of consumers bought fashion online. Compared to other generations, Gen Z online shoppers purchase the most clothing and shoes via the internet in Finland.

Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022

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Release date

August 2023

Region

Finland

Survey time period

2020 to 2022

Special properties

consumers who purchased clothes, sports clothes, shoes or accesories during the past three months

Supplementary notes

The date of release is the date of access.

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Statistics on " Fashion e-commerce in the Nordics "

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Overview

5

Sweden

7

Denmark

7

Norway

6

Finland

7

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesSecond-hand e-commerce in the NordicsOnline marketplaces in the NordicsE-commerce in the Nordics
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