In 2023, around 52 percent of online shoppers in Sweden purchased clothes online. The clothes category also includes sportswear, shoes, and accessories. A year earlier, slightly fewer consumers bought fashion via the internet.
Share of online clothes shoppers in Sweden from 2021 to 2023
Characteristic
Share of respondents
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Statistics Sweden. (April 11, 2024). Share of online clothes shoppers in Sweden from 2021 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden. "Share of online clothes shoppers in Sweden from 2021 to 2023." Chart. April 11, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden. (2024). Share of online clothes shoppers in Sweden from 2021 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden. "Share of Online Clothes Shoppers in Sweden from 2021 to 2023." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden, Share of online clothes shoppers in Sweden from 2021 to 2023 Statista, https://www.statista.com/statistics/1409783/online-clothes-shoppers-sweden/ (last visited July 22, 2024)
Share of online clothes shoppers in Sweden from 2021 to 2023 [Graph], Statistics Sweden, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1409783/online-clothes-shoppers-sweden/