During a survey conducted among social media users in Spain in March 2023, 60 percent of respondents said the advertising they saw did not meet their expectations, while 40 percent said it did.
Percentage of social media users who believed the advertising they saw met their expectations in Spain as of March 2023
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IAB Spain. (May 10, 2023). Percentage of social media users who believed the advertising they saw met their expectations in Spain as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1409774/consumers-expectations-met-social-media-ads-spain/
IAB Spain. "Percentage of social media users who believed the advertising they saw met their expectations in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1409774/consumers-expectations-met-social-media-ads-spain/
IAB Spain. (2023). Percentage of social media users who believed the advertising they saw met their expectations in Spain as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1409774/consumers-expectations-met-social-media-ads-spain/
IAB Spain. "Percentage of Social Media Users Who Believed The Advertising They Saw Met Their Expectations in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1409774/consumers-expectations-met-social-media-ads-spain/
IAB Spain, Percentage of social media users who believed the advertising they saw met their expectations in Spain as of March 2023 Statista, https://www.statista.com/statistics/1409774/consumers-expectations-met-social-media-ads-spain/ (last visited December 22, 2024)
Percentage of social media users who believed the advertising they saw met their expectations in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1409774/consumers-expectations-met-social-media-ads-spain/