As of April 2023, the average engagement rate of content creators and accounts with over 10 million followers on TikTok was approximately 10.5 percent. In comparison, creators and TikTok accounts with lower follower counts reported lower average engagement rates - with accounts counting between 100 thousand and 500 thousand followers having an average engagement rate of 9.74 percent as of the examined month.
Average global TikTok account engagement rate as of April 2023, by number of followers
The source does not provide an exact survey date. The date provided is the publication date.
According to the source: "The average engagement rate for these TikTok accounts was calculated in this way: (likes + comments + shares + saves) / views for the last 30 videos."
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The Influencer Marketing Factory. (April 19, 2023). Average global TikTok account engagement rate as of April 2023, by number of followers [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory. "Average global TikTok account engagement rate as of April 2023, by number of followers." Chart. April 19, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory. (2023). Average global TikTok account engagement rate as of April 2023, by number of followers. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory. "Average Global Tiktok Account Engagement Rate as of April 2023, by Number of Followers." Statista, Statista Inc., 19 Apr 2023, https://www.statista.com/statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory, Average global TikTok account engagement rate as of April 2023, by number of followers Statista, https://www.statista.com/statistics/1409740/tiktok-average-engagement-by-followers/ (last visited December 26, 2024)
Average global TikTok account engagement rate as of April 2023, by number of followers [Graph], The Influencer Marketing Factory, April 19, 2023. [Online]. Available: https://www.statista.com/statistics/1409740/tiktok-average-engagement-by-followers/
