Ríkisútvarpið (RÚV) is Iceland's public-service broadcaster, supported by the government with subsidies of 5.1 billion Icelandic króna (2021) and additionally generating advertising revenue. Stripping the broadcaster of the possibility to generate such revenue has been widely discussed in Iceland. During a 2023 survey, 66 percent of responding marketing managers stated they supported RÚV's current position in the advertising market in Iceland. As many as 84 percent said they used RÚV as an ad medium.
Role of Ríkisútvarpið (RÚV) on the Icelandic advertising market according to advertisers as of April 2023
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Háskólinn á Bifröst. (May 30, 2023). Role of Ríkisútvarpið (RÚV) on the Icelandic advertising market according to advertisers as of April 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1409669/role-ruv-advertising-market-iceland/
Háskólinn á Bifröst. "Role of Ríkisútvarpið (RÚV) on the Icelandic advertising market according to advertisers as of April 2023." Chart. May 30, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1409669/role-ruv-advertising-market-iceland/
Háskólinn á Bifröst. (2023). Role of Ríkisútvarpið (RÚV) on the Icelandic advertising market according to advertisers as of April 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1409669/role-ruv-advertising-market-iceland/
Háskólinn á Bifröst. "Role of Ríkisútvarpið (RÚv) on The Icelandic Advertising Market According to Advertisers as of April 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1409669/role-ruv-advertising-market-iceland/
Háskólinn á Bifröst, Role of Ríkisútvarpið (RÚV) on the Icelandic advertising market according to advertisers as of April 2023 Statista, https://www.statista.com/statistics/1409669/role-ruv-advertising-market-iceland/ (last visited December 19, 2024)
Role of Ríkisútvarpið (RÚV) on the Icelandic advertising market according to advertisers as of April 2023 [Graph], Háskólinn á Bifröst, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1409669/role-ruv-advertising-market-iceland/
