According to a consumer survey by Vodus Insights, as of the first quarter of 2023, the majority of respondents in Malaysia preferred to purchase durable fast-moving consumer goods (FMCG) products through offline channels. A total of 63 percent of the respondents said they had bought kitchen surface cleaner and toilet cleaner offline in the last six months. By comparison, 13 percent of the consumers bought the same products online.
Popular purchase channels for durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Vodus Insights. (May 8, 2023). Popular purchase channels for durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1409658/malaysia-purchase-channels-for-durable-fmcg-products-by-category/
Vodus Insights. "Popular purchase channels for durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category." Chart. May 8, 2023. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1409658/malaysia-purchase-channels-for-durable-fmcg-products-by-category/
Vodus Insights. (2023). Popular purchase channels for durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1409658/malaysia-purchase-channels-for-durable-fmcg-products-by-category/
Vodus Insights. "Popular Purchase Channels for Durable Fast-moving Consumer Goods (Fmcg) Products in The Last Six Months in Malaysia as of 1st Quarter 2023, by Category." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1409658/malaysia-purchase-channels-for-durable-fmcg-products-by-category/
Vodus Insights, Popular purchase channels for durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category Statista, https://www.statista.com/statistics/1409658/malaysia-purchase-channels-for-durable-fmcg-products-by-category/ (last visited November 16, 2024)
Popular purchase channels for durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category [Graph], Vodus Insights, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1409658/malaysia-purchase-channels-for-durable-fmcg-products-by-category/
