According to a consumer survey by Vodus Insights, as of the first quarter of 2023, the majority of respondents in Malaysia preferred to purchase non-durable fast-moving consumer goods (FMCG) products through offline channels. A total of 77 percent of the respondents said they had bought fresh groceries offline in the last six months. By comparison, nine percent of the consumers bought the same product online.
Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category
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Vodus Insights. (May 8, 2023). Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus Insights. "Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category." Chart. May 8, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus Insights. (2023). Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus Insights. "Popular Purchase Channels for Non-durable Fast-moving Consumer Goods (Fmcg) Products in The Last Six Months in Malaysia as of 1st Quarter 2023, by Category." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
Vodus Insights, Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category Statista, https://www.statista.com/statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/ (last visited November 19, 2024)
Popular purchase channels for non-durable fast-moving consumer goods (FMCG) products in the last six months in Malaysia as of 1st quarter 2023, by category [Graph], Vodus Insights, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1409643/malaysia-purchase-channels-for-non-durable-fmcg-products-by-category/
