During a March 2023 survey carried out among marketers from Europe, the Middle East, and Africa (EMEA), seven out of 10 respondents said that they make strategic decisions on their own. Among the presentede countries, the share was lowest in France, with 59 percent.
Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023
The sample consisted of marketing decision-makers such as chief marketing officers, marketing vice presidents, marketing directors, marketing executives, CEOs and other decision makers from B2C (44 percent), B2B (27 percent) and B2B2C companies (30 percent), of which n=675 in the UK, n=100 in the Republic of Ireland, n=601 in France, n=500 in Germany, n=80 in Austria, n=60 in Switzerland.
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BlachReport. (August 18, 2023). Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1409641/marketers-making-strategic-decisions-ontheir-own-emea/
BlachReport. "Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023." Chart. August 18, 2023. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1409641/marketers-making-strategic-decisions-ontheir-own-emea/
BlachReport. (2023). Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1409641/marketers-making-strategic-decisions-ontheir-own-emea/
BlachReport. "Share of Marketers Making Strategic Decisions on Their Own in Selected Countries in Europe, The Middle East, and Africa (Emea) as of March 2023." Statista, Statista Inc., 18 Aug 2023, https://www.statista.com/statistics/1409641/marketers-making-strategic-decisions-ontheir-own-emea/
BlachReport, Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 Statista, https://www.statista.com/statistics/1409641/marketers-making-strategic-decisions-ontheir-own-emea/ (last visited November 13, 2024)
Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 [Graph], BlachReport, August 18, 2023. [Online]. Available: https://www.statista.com/statistics/1409641/marketers-making-strategic-decisions-ontheir-own-emea/
