Share of marketers making strategic decisions on their own in EMEA 2023

Published by Statista Research Department, Dec 6, 2024
During a March 2023 survey carried out among marketers from Europe, the Middle East, and Africa (EMEA), seven out of 10 respondents said that they make strategic decisions on their own. Among the presentede countries, the share was lowest in France, with 59 percent.

Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2023

Region

Africa, Europe, MENA

Survey time period

March 2023

Number of respondents

2,016 respondents

Special properties

among marketing decision-makers

Supplementary notes

The sample consisted of marketing decision-makers such as chief marketing officers, marketing vice presidents, marketing directors, marketing executives, CEOs and other decision makers from B2C (44 percent), B2B (27 percent) and B2B2C companies (30 percent), of which n=675 in the UK, n=100 in the Republic of Ireland, n=601 in France, n=500 in Germany, n=80 in Austria, n=60 in Switzerland.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " B2B advertising and marketing in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you B2B advertising and marketing in the U.S.

Overview

8

Marketing strategies

6

The presence of artificial intelligence

3

Event marketing

5

Content marketing

5

Further Content: You might find this interesting as well

Topics

The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.