During a 2023 survey among internet users in Brazil, three-quarters (or 75 percent) of respondents said digital advertising was always or almost always useful in finding new products, searching for a potential purchase, or helping them during the buying process. A year earlier, the share stood at 73 percent.
Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023
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IAB Brasil. (May 16, 2023). Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/
IAB Brasil. "Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023." Chart. May 16, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/
IAB Brasil. (2023). Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/
IAB Brasil. "Percentage of Internet Users Finding Digital Advertising Useful in Their Purchase Journey in Brazil in 2022 and 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/
IAB Brasil, Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023 Statista, https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/ (last visited December 21, 2024)
Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023 [Graph], IAB Brasil, May 16, 2023. [Online]. Available: https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/
