Wallets made up more than half of all payments value in e-commerce in China and India, significantly outpacing Europe or the United States. This trend can be seen in general: Asia-Pacific uses wallets noticeable more than other parts of the world. This is fueled in part by domestic wallets, including PhonePe in India or Alipay in China. European countries tend to rely on PayPal, with Apple Pay and Google Pay largely being option for mobile proximity payments in an offline POS environment.
Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022
Characteristic
Estimated share of transaction value in online shopping
Includes wallets like Apple Pay and Google Pay, but also PayPal, Alipay or domestic providers such as LINE or Pix
Supplementary notes
The source does not provide figures on individual brands per country. Its category "Digital wallet" includes all types of payment that fit this description. For Germany, for example, this likely means its figure largely refers to PayPal. The figure for he Netherlands - a country that does not use PayPal due to domestic bank transfer system iDEAL - could refer to Apple Pay and/or Google Pay. India's figure includes domestic wallets Paytm and PhonePe alongside Amazon Pay, Google Pay and PayPal.
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Worldpay. (March 21, 2024). Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay. "Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022." Chart. March 21, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay. (2024). Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay. "Penetration Rate of Online Payments with Wallets in E-commerce of 40 Countries and Territories Worldwide in 2022." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay, Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022 Statista, https://www.statista.com/statistics/1409499/wallet-share-in-global-ecommerce-by-country/ (last visited December 30, 2024)
Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022 [Graph], Worldpay, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1409499/wallet-share-in-global-ecommerce-by-country/
