Predictions are that nine out of 10 e-commerce vendors in India will offer Apple Pay on their website come 2024. This is according to a survey held in early 2022, asking e-commerce professionals on which payment method they are already offering and which ones they hope to either add or not add in the future. Noticeable are both the different starting positions as well as the future intent of Apple Pay implementation. English speaking countries - especially the United States - tend to already accept Apple Pay in 2022. Brazil was a focus country for both Apple and Google, as it is the largest market in Latin America. Within Europe - with the exception of the UK - the acceptance of Apple Pay is higher in Italy and the Netherlands than in France and, especially, Germany.
Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide from February 2022 forecast to 2024
Australia, Brazil, Canada, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Singapore, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom, United States
Survey time period
February 2022
Number of respondents
4,102 respondents
Age group
18 years and older
Special properties
third-party panelists worldwide; Commerce professionals that held a director or higher leadership role; Professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe
Method of interview
Online panel
Supplementary notes
Percentage points missing to or exceeding 100 percent are probably due to rounding.
The source adds that respondents did not provide information on the exact number of respondents per country.
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Salesforce Research. (July 27, 2022). Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide from February 2022 forecast to 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1409466/implementation-plans-of-apple-pay-worldwide/
Salesforce Research. "Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide from February 2022 forecast to 2024." Chart. July 27, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1409466/implementation-plans-of-apple-pay-worldwide/
Salesforce Research. (2022). Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide from February 2022 forecast to 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1409466/implementation-plans-of-apple-pay-worldwide/
Salesforce Research. "Current and Future Implementation of Apple Pay in E-commerce in Selected Countries and Territories Worldwide from February 2022 Forecast to 2024." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1409466/implementation-plans-of-apple-pay-worldwide/
Salesforce Research, Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide from February 2022 forecast to 2024 Statista, https://www.statista.com/statistics/1409466/implementation-plans-of-apple-pay-worldwide/ (last visited December 21, 2024)
Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide from February 2022 forecast to 2024 [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1409466/implementation-plans-of-apple-pay-worldwide/
